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‘The Journey’ led us to an award!

 13 Jan 2017  BoringBrands Blog, News

BoringBrands was awarded for ‘The Journey’ in the brand-videos category at Vdonxt Asia Awards 2017 last night at Westin, Mumbai, and we couldn’t get prouder! The short ad film was launched last Diwali by OnePlus.

BoringBrands was awarded for ‘The Journey’ at Vdonxt asia Awards 2017.

OnePlus, released this short film in an endeavor to celebrate the festive spirit of Diwali. The film portrays the story of Rohit (played by actor Amit Sadh), who is all set to spend Diwali with his girlfriend’s family, who he is about to meet for the very first time. As the story unfolds, Rohit is seen reaching the bus stand only to find his phone low on battery. He reaches out to a paan-wala to help him charge his phone – the OnePlus 3 – using the Dash Charging technology while waiting for his bus to arrive. Thanks to Dash Charge, his phone was able to get an entire day’s power in just half an hour. Rohit continues his journey, and as the bus rides through the picturesque roads of Ladakh towards his final destination, Rohit witnesses something truly gratifying that changes his mind and sets him towards another destination. The film ends with a surprise element.

While the story was conceptualized by OnePlus, the video was produced by BoringBrands and shot in Mumbai and Ladakh. Watch the film here:

Vdonxt Asia is India’s major convention on the swiftly growing digital video space. The awards initiative was aimed to identify best work, and celebrate people who played noteworthy role in pushing the evolution of digital videos.

We cannot thank the jury enough, and every soul who has helped us create this beautiful film. Thank you for believing in us.