The Ice Bucket Challenge Looked through the Lenses of Data

 09 Sep 2014  BoringBrands Uncategorized


RJ Metrics has an incredibly amusing post about data analytics applied to the famous Ice Bucket Challenge. Here are some of the findings:

• The majority of participants were male (70%). One has to wonder, does it reflect the gender bias in leadership positions or is it something to do with a dare?
• While 47% people dumped the water on them themselves, 53% used a helper for a “surprise” dump.
• But perhaps more importantly, 26% of the videos didn’t mention ALS, the organization behind the challenge.
• Also, 80% of the videos didn’t mention the donation. Sure, it didn’t stop ALS from getting $100 million, but the fact itself is interesting.

 The original blog is here.