Startups, take cue from Cricket

 04 Apr 2016  BoringBrands Blog, Hacks

Startups, take cue from Cricket

Startups and cricket are both a test of endurance. In fact, it’s more tough for businesses as they are accountable to the law, suppliers, vendors and consumers. They need to be on top of their game every day and that is why it’s important to know how to do so.

Abhinna Suresh Khare, Associate Vice President at Travel Triangle, an online marketplace that lets customers curate their trips, jots down his commandments for startups.

Over to the expert.

The startup‬ world, take note.

Afghanistan beats West Indies; and Chris Gayle comes down to celebrate the victory with them. How many of the big corporate honchos have the guts to come down to a startup and say, “Buddy, you beat us in this domain. Well done!”

The way Afghanistan played the series is a classic example of how startups have minimum resources, but execute tasks better than the biggies. Yes, startups do face problems, but the one who keeps the oil burning wins in the end.

Here are my top 5 learnings that makes a lot of sense for startups:

1. Constraint helps you grow, love your constraints: Afghanistan did not have the best coach, the best star players, and I am sure other resources were also strapped to necessity. Good startups always have constraints, right from money to resources and creating an impact. And that’s why growth happens only in constraints. Go ahead and love your constraints.

2. Play ball-by-ball, transaction-by-transaction: Afghanistan did not think, they will lose because they made a small target. They played ball-by-ball. Every startup needs to play transaction-by-transaction, monitoring the very thread and improvise.

3. Experiment. Invest in calculated risks, consistently: Afghanistan ensured they took that calculated risk – putting the right kind of players at the right places when they were fielding. Getting the bowlers right, at right overs. And they did it in every match, and kept on doing so till they won. Most often you win because you are more consistent than others.

4. Dream big and take the risk, but be humble: If you listen to the Afghanistan captain, he made it clear we are here to win the series. People laughed and wrote them off but then all their 11 players said the same thing again and again. They all dreamt big, took the risk, yet they remained humble. Most startups start by telling how great they are, when below the carpet their system is all broken. Be humble and be aggressive.

5. Support when the bucks are down and move on: Failure is an outcome, not the result. The Afghanistan team backed each other at every step, even when the big plans shattered, and they almost won 3 matches. Most startups start looking at failure as a result, though it is an outcome. Know that big plans will fail, what you toil for ends in a bad way, but supporting the team when the bucks are down is a non-negotiable quality and the leader must lead from the front.