About the client: CashKaro.com is leader in the cashback and coupon discounts market in India. Started by the founders of the successful venture PouringPounds, U.K., CashKaro.com leverages affiliate marketing to help shoppers get extra cashback and coupon discount when they purchase online. With over 2.5-lakh registered users, CashKaro.com aims to hit the Rs. 5-crore cashback mark in the year 2015.
Briefing: CashKaro.com wanted video commercials that would reflect its core business model, while being entertaining enough to strike a chord with the young audience. For this, BoringBrands.com decided to take the humor route. We did three video commercials, each poking light humor at the cultural straitjackets we Indians like to wear with pride. Once the premise is set, the story in the videos takes a sudden humorous turn and connects to the brand promises.