About the client: Australian Foods (I) Pvt. Ltd., the makers of Cookie Man cookies commenced its business operations in India in January 2000. The lack of recognized cookie players in India motivated Australian Foods to enter the market and open its first store in Chennai in January 2000. Cookie Man cookies have rapidly grown to become synonymous with international quality and are today the #1 brand of fresh baked cookies in the country. Currently, Cookie Man operates 70 outlets in 28 cities.
Project brief: Cookie Man wanted to extend the reach of their brand through their Facebook page. The content had to merge the brand values of quality and integrity with crisp copy and mouth-watering images — all aimed at maximizing engagement. Here’s the result.