Objective: Develop branded content for the social media properties of our client Madrat Games.
About the client: Madrat Games is a fast-growing startup that is reinventing the age-old category of board games. This promising venture has been funded by Flipkart founders, Global Logic, VC Circle, among others.
Briefing: The content was to be produced for high levels of engagement, primarily on the brand’s Facebook page. The most critical part was to align the content with the brand personality, which stands for a calmer, wiser and happier childhood.