We had come special PR fireworks planned for our client Woo on this Valentine’s Day. Valentine’s Day and the hottest dating app in India — surely things don’t get easier than that? Except that we saw a giant spanner being thrown in the works. The Delhi Elections snuck up on us, and our hopes grew dim as we watched media go crazy over the election result and not to mention, the World Cup 2015.
So we did what startups do best: pivot! We pulled up our socks, re-drafted our strategy, and go to work. Success didn’t come easy, sure, but we were happy with the results. Here’s the coverage we achieved: