Pokémon Go has nailed a magic recipe

 23 Jul 2016  BoringBrands Blog

BluestacksThe maddening craze for Pokémon Go is bringing back the focus to augmented reality.

Developed by Bay Area software company Niantic and released upon the US public on July 6, 2016, Pokémon Go is a location-based augmented reality mobile game that allows players to ‘catch’ Pokémon in the real world around them. The game makes use of a phone’s GPS and camera to enable players to interact with a virtual environment, filled with Pokémon, which has been geospatially overlaid onto the real world.

The response to the game has been astounding. Since its release, the game has been installed on more Android phones than the dating app Tinder, according to Reuters. To top that, Pokémon Go added an estimated $7.5 billion to Nintendo’s market value in just its first two days!

Read more about what Suman Saraf, co-founder and CTO at BlueStacks, thinks about the future of augmented reality – Click here

BoringBrands is proud to partner BlueStacks in ushering a gaming revolution!