We got #PRAXIS, the brainchild of Amith Prabhu, out of one solitary tweet that he did in 2011. The event, today, is the largest gathering of PR professionals in the world.
That’s right! We bagged an award for ‘The Journey’ at the third edition of Foxglove Awards 2017 in Mumbai's Four Seasons Hotel, Worli. BoringBrands won in the Brand Integration Category for the short ad film we launched last Diwali with OnePlus.
BoringBrands was awarded for ‘The Journey’ in the brand-videos category at Vdonxt Asia Awards 2017 last night at Westin, Mumbai, and we couldn’t get prouder! The short ad film was launched last Diwali by OnePlus. OnePlus, released this short film in an endeavor to celebrate the festive spirit of Diwali. The film portrays the story of Rohit (played by actor Amit Sadh), who is all set to spend Diwali with his girlfriend’s family, who he is about to meet for the very first time. As the story unfolds, Rohit is seen reaching the bus stand only to find his phone low on battery. He reaches out to a paan-wala to help him charge his phone – the OnePlus 3 – using the Dash Charging technology while waiting for his bus to arrive. Thanks to Dash Charge, his phone was able to get an entire day’s power in just half an hour. Rohit continues his journey, and as the bus rides through the picturesque roads of Ladakh towards his final destination, Rohit witnesses something truly gratifying that changes his mind and sets him towards another destination. The film ends with a surprise element. While the story was conceptualized by OnePlus, the … Continue reading ‘The Journey’ led us to an award!
The life mantra he received from his father advocates that ‘one should always be in a position of strength wherein one can offer help to those who need it, instead of being in a position of weakness, seeking help from others’. Anshul firmly believes that by following this mantra he was able to turn the opportunities that were offered into larger-than-life ventures. To read more, click here.
In this article published on CMO, Anshul argues, the digital landscape is rapidly evolving. He talks about how online videos have the power to engage the target audience, and because of growing consumption of videos, brands are now taking a huge chunk out of their advertising budget and shifting it to the online sphere. To read more about his views, click here.