India E-Commerce Trends by Zopper

 01 Dec 2014  BoringBrands Blog

Our client and the fastest growing app in offline and online price comparison, Zopper has released some interesting stats on the Indian e-commerce industry. Here’s what the 1.5-million-strong user base of reveals about what’s India buying online.


Most searched brands
Here are the five most searched brands online, by category:

  • Mobile: Micromax, Samsung, Apple, Motorola, and Nokia. What’s noteworthy is that Micromax has dethroned Samsung as the market leader, both in terms of sales as well as searches generated online.
  • Clothing: Puma, Levi’s, Zovi, Wrangler, and Allen Solly.
  • Laptops: Lenovo, Sony, Dell, HP, and Samsung.
  • Footwear: Puma, Adidas, Bata, Red Chief, Sparx.


Average price change among the top three e-commerce players





Clothing and Accessories




Electronics and Appliances









Best day for shopping


Want to max out your shopping chances? Zopper suggests Friday as the best day of the week, when offers and discount seem to be raining all over the online landscape.


Check out and enjoy shopping!