Finally, an On-Demand Girlfriend

 29 Sep 2014  BoringBrands Blog

There’s no shortage of weird ideas when it comes to startups, but we think that for the year 2014, this one takes the cake. has finally offered something geeks and nerds only used to dream of – a girlfriend! But don’t get too carried away; it’s not as if there’s a beeline of attractive girls to choose from.


What is all about?


From the company’s website, here’s how they describe the idea:


Finally. A girlfriend your family can believe in.

Invisible Girlfriend gives you real-world and social proof that you’re in a relationship – even if you’re not – so you can get back to living life on your own terms.

Apparently, you choose a face, name, and personality for your girlfriend, and receive regular text messages and chats. Hmm . . .


The reception


The reception to the idea, at least where the media is concerned, can be termed cold at best. The Guardian calls it a “dubious service for dubious customers”, and elsewhere self-proclaimed pundits are demanding that it be shut down pronto.


What we think


Resistance to new ideas is not an unknown thing. And when a new idea gets trashed from all sides, it means it’s either useless or ahead of its time. For something as original as, we dearly hope it’s the latter!