Blog

We got #PRAXIS, the brainchild of Amith Prabhu, out of one solitary tweet that he did in 2011. The event, today, is the largest gathering of PR professionals in the world.
For marketers across the globe, understanding target audience and their consumption pattern is one of the essential tasks.  It not only helps marketers make targeted marketing decisions but also help in reaching their TG more effectively and meaningfully. Since the mid-80s, Indian marketers had relied on a socio-economic classification (SEC) system as an important aid in helping them decide on marketing strategy and budget allocations. The SEC’s main aim: To segment consumers based on the education and occupation of the chief wage earner in the household. Marketers were left with eight classes of urban and rural consumers. As these classes had varying spending habits, it served as a good barometer for companies that had goods and services to sell. But in the post-liberalization years, the consumer landscape started to change dramatically and it increasingly became clear to the marketing fraternity that education and occupation were often not the best indicators of income. And this old socio economic classification (SEC) system eventually gave way to the new consumer classification system (NCCS). Here, all households—urban and rural—are being measured using the same yardstick; the education of the CWE and the number of durables owned. There is a pre-decided list of 11 items … Continue reading Demystifying SEC & NCCS System for Marketers
That’s right! We bagged an award for ‘The Journey’ at the third edition of Foxglove Awards 2017 in Mumbai's Four Seasons Hotel, Worli. BoringBrands won in the Brand Integration Category for the short ad film we launched last Diwali with OnePlus.
Being an inspirational couple is not just about staying together, it’s about changing and impacting many lives together. That’s how Anshul Sushil and Aakriti Bhargava (our founders), armed with their love for technology and communication respectively, decided to build BoringBrands with sheer determination and zest. And today, their remarkable journey from being just life partners to company partners has been featured in Prachi Garg’s latest book – ‘SuperCouples’. This book celebrates journey of couples who went a step ahead to become business partners! In the times of evolving startup ecosystem, finding the right partner is not an easy task. In lieu of finding honest partners, real life couples have started breaking boundaries, and exploring the idea of partnering up in businesses too. ‘SuperCouples’ documents real-life stories. Reading about couple-preneurs in this book, brings forth a crucial fact – it’s only a myth that husband-wife should not work together! This book talks to 19 couple-preneurs from the startup ecosystem and culls out lovely stories of their ‘enterprising’ lives.   Anshul and Aakriti’s partnership started in college (MICA) as lovers, which eventually led to their simple forever. Harnessing each other’s strengths and weaknesses to address the inherent need and a desire to … Continue reading From ‘Ambitious Couple’ to ‘Super Couple’: The Unconventional Story of BoringBrands’ Founders
Continuing our efforts to create an interactive and learning working milieu, where we believe in the philosophy of ‘sharing is caring’, team BoringBrands kick-started its Tuesday morning with a discussion on the ‘how and why of crisis communication’ and what are the basic commandments for brands to approach it in order to bounce back successfully in the game. The discussion started by acknowledging the elephant in the room – a crisis can happen to any and every company/brand, and it is important to be prepared, rather than wait for it to die out eventually. The team discussed various infamous incidents- from Nestle’s Maggie fiasco to the recent Tata management scuffle and LeEco’s social-media-dominated screen defect sneer. While all brands and organizations have faced quite different situations and have implemented their own individual best way to turn these around, here are the basic steps of crisis communication, as per team BoringBrands, that can help organizations be better prepared for any crisis: Foresee a crisis Somebody rightly said, ‘Bad news travels at the speed of light; good news travels like molasses.’ This has become particularly true in today’s time where social media and internet dominates our life. Therefore, for a brand, there’s … Continue reading A blueprint for effective crisis communication
BoringBrands was awarded for ‘The Journey’ in the brand-videos category at Vdonxt Asia Awards 2017 last night at Westin, Mumbai, and we couldn’t get prouder! The short ad film was launched last Diwali by OnePlus. OnePlus, released this short film in an endeavor to celebrate the festive spirit of Diwali. The film portrays the story of Rohit (played by actor Amit Sadh), who is all set to spend Diwali with his girlfriend’s family, who he is about to meet for the very first time. As the story unfolds, Rohit is seen reaching the bus stand only to find his phone low on battery. He reaches out to a paan-wala to help him charge his phone – the OnePlus 3 – using the Dash Charging technology while waiting for his bus to arrive. Thanks to Dash Charge, his phone was able to get an entire day’s power in just half an hour. Rohit continues his journey, and as the bus rides through the picturesque roads of Ladakh towards his final destination, Rohit witnesses something truly gratifying that changes his mind and sets him towards another destination. The film ends with a surprise element. While the story was conceptualized by OnePlus, the … Continue reading ‘The Journey’ led us to an award!
The TiE Global Summit kick-started today at Taj Palace hotel, New Delhi. This summit, in corporation with leading agencies of the Government of India, 20+ TiE chapters from India, Singapore, Hong Kong, Australia and Dubai, and global venture capital funds happens to be one of the largest conferences for entrepreneurs anywhere in the world. This year, BoringBrands is digital partner of TiE Global Summit. TiE’s mission is to foster the spirit of entrepreneurship across the globe. The principle objective is focused on forming a platform to bring together aspirant entrepreneurs and industry leaders concerned in creating economic value to share transformational ideas. TiE’s apparition is to create a healthy ecosystem for entrepreneurs internationally, by providing effective inter-connectivity between their members across chapters. Being one of the largest global entrepreneurial networks, TiE is a prevailing podium across global business ecosystem. The institution is committed to produce and deliver value to their partners, and works towards guaranteeing that all members accomplish their business objectives. Here’s what industry stalwarts and TiE members had to say about the institution: Deep Kalra, Founder and Group CEO at MakeMyTrip.com and Ex-President, TiE Delhi NCR – “I have been associated with TiE Delhi NCR for quite some … Continue reading TiE Global Summit 2016