Armed with their love for communication and technology, Aakriti Bhargava and Anshul Sushil conceived BoringBrands in the lush lawns of MICA. Seven years and more than 175 clients later, the company has managed to carve out a niche for itself in the startup ecosystem. Let us take a look into the incredible growth story of India’s new-age marketing agency.
With 70 million people in India being diabetic and an additional 80 million in pre-diabetes stage, there is a huge need to build a product to tackle the burgeoning problem of diabetes mismanagement. That is exactly what HealthPlix app is doing. The company’s focus is to help diabetics improve treatment outcomes by using technology to make doctor-patient interaction for on-going chronic care seamless, quick and more efficient. Read on to learn about HealthPlix’s plans. Click here to read more BoringBrands is proud to partner HealthPlix in their PR endeavours.
Data science is being touted as the hottest career option in 21st century and the need for data scientists in India has exploded. India’s big data market is expected to cross $1 billion in 2016. This is in line with the global trend where the global big data market is expected to hit a whopping $8 billion. So the need for data scientists is immediate, a demand that is unlikely to abate in the near future. Keeping pace with this demand, skills-assessment firm Aspiring Minds has developed and introduced a solution to evaluate skill sets of data scientists and data engineers. Read on to find out how they are doing it. Click here to read more BoringBrands is proud PR partner in their educational endeavours.
From a small chawl in Kolkata to becoming a 500 crore entity, Abdos has indeed come a long way. Founded in 1967 and headquartered in New Delhi, Abdos is a leading diversified group of businesses. The group has 6 businesses including manufacturing, FMCG, trading and contract manufacturing. Through the 49 years of its existence, the group has grown astoundingly, and frequently received accolades in recognition of its high-quality standards. With a vision to double revenues in three years and the ambition to leave a global mark, Abdos wanted to encourage employees to put in their best foot forward and walk the extra mile to help the company achieve targets. We chose to tell them – YES YOU CAN! As soon as the project was on-board, BoringBrands started working on a multitude of things, including internal timelines and discussions. Since the event flow carried a lot of video work, interviews were set up, videos were shot and designs were planned. The design and content team worked together on generating content and layouts for other collateral – posters, pamphlets and e-mails. On July 9, 2016, with 80 attendees in tow, we started off with the most important annual event of Abdos. The … Continue reading A walk through Abdos’ 49th foundation day
For young professionals who are not sure, which city their next job is going to take them to, doing up their new home with furniture bought on rent is an easy way out. This is the emerging market that Rentomojo is eyeing. The startup has pioneered an interesting alternative for furnishing homes in India, and in the process, landed $5 million in fresh financing to further scale its business. The money was provided by Accel and IDG Ventures, and it follows a $2 million raise last November from the same investors. The 18-month-old company’s mantra is simple – It wants to free people from the burden and cost of ownership, but let them rent what they need. The company works on an asset-light model. When a consumer orders on the platform, Rentomojo procures the assets from vendors and gives it to the consumers. All you have to do is submit identification and address proof besides a security deposit. Read more about how the company is looking to scale further – Click here BoringBrands is proud partners to Rentomojo’s growth story.
Digital content has taken the centre stage, and so has The Moody Nation (TMN). Launched in 2015 by Anshul Sushil and Vinay Jaiswal, The Moody Nation entertains 1.3 billion Indians whenever they wish to escape into a story. TMN has so far worked with brands like OYO Rooms, Roposo, Paytm and Urban Ladder and has collaborated with artists like Manoj Bajpayee, Raveena Tandon, Sonu Nigam, Piyush Mishra and Shaan to name a few. Each of the videos has garnered over a million views on Youtube. In an exclusive interaction with Sujata Sangwan of BWDisrupt, Anshul shares his entrepreneurial journey – Read more
The maddening craze for Pokémon Go is bringing back the focus to augmented reality. Developed by Bay Area software company Niantic and released upon the US public on July 6, 2016, Pokémon Go is a location-based augmented reality mobile game that allows players to ‘catch’ Pokémon in the real world around them. The game makes use of a phone’s GPS and camera to enable players to interact with a virtual environment, filled with Pokémon, which has been geospatially overlaid onto the real world. The response to the game has been astounding. Since its release, the game has been installed on more Android phones than the dating app Tinder, according to Reuters. To top that, Pokémon Go added an estimated $7.5 billion to Nintendo’s market value in just its first two days! Read more about what Suman Saraf, co-founder and CTO at BlueStacks, thinks about the future of augmented reality – Click here BoringBrands is proud to partner BlueStacks in ushering a gaming revolution!