Being an inspirational couple is not just about staying together, it’s about changing and impacting many lives together. That’s how Anshul Sushil and Aakriti Bhargava (our founders), armed with their love for technology and communication respectively, decided to build BoringBrands with sheer determination and zest. And today, their remarkable journey from being just life partners to company partners has been featured in Prachi Garg’s latest book – ‘SuperCouples’. This book celebrates journey of couples who went a step ahead to become business partners! In the times of evolving startup ecosystem, finding the right partner is not an easy task. In lieu of finding honest partners, real life couples have started breaking boundaries, and exploring the idea of partnering up in businesses too. ‘SuperCouples’ documents real-life stories. Reading about couple-preneurs in this book, brings forth a crucial fact – it’s only a myth that husband-wife should not work together! This book talks to 19 couple-preneurs from the startup ecosystem and culls out lovely stories of their ‘enterprising’ lives. Anshul and Aakriti’s partnership started in college (MICA) as lovers, which eventually led to their simple forever. Harnessing each other’s strengths and weaknesses to address the inherent need and a desire to … Continue reading From ‘Ambitious Couple’ to ‘Super Couple’: The Unconventional Story of BoringBrands’ Founders Continuing our efforts to create an interactive and learning working milieu, where we believe in the philosophy of ‘sharing is caring’, team BoringBrands kick-started its Tuesday morning with a discussion on the ‘how and why of crisis communication’ and what are the basic commandments for brands to approach it in order to bounce back successfully in the game. The discussion started by acknowledging the elephant in the room – a crisis can happen to any and every company/brand, and it is important to be prepared, rather than wait for it to die out eventually. The team discussed various infamous incidents- from Nestle’s Maggie fiasco to the recent Tata management scuffle and LeEco’s social-media-dominated screen defect sneer. While all brands and organizations have faced quite different situations and have implemented their own individual best way to turn these around, here are the basic steps of crisis communication, as per team BoringBrands, that can help organizations be better prepared for any crisis: Foresee a crisis Somebody rightly said, ‘Bad news travels at the speed of light; good news travels like molasses.’ This has become particularly true in today’s time where social media and internet dominates our life. Therefore, for a brand, there’s … Continue reading A blueprint for effective crisis communication BoringBrands was awarded for ‘The Journey’ in the brand-videos category at Vdonxt Asia Awards 2017 last night at Westin, Mumbai, and we couldn’t get prouder! The short ad film was launched last Diwali by OnePlus. OnePlus, released this short film in an endeavor to celebrate the festive spirit of Diwali. The film portrays the story of Rohit (played by actor Amit Sadh), who is all set to spend Diwali with his girlfriend’s family, who he is about to meet for the very first time. As the story unfolds, Rohit is seen reaching the bus stand only to find his phone low on battery. He reaches out to a paan-wala to help him charge his phone – the OnePlus 3 – using the Dash Charging technology while waiting for his bus to arrive. Thanks to Dash Charge, his phone was able to get an entire day’s power in just half an hour. Rohit continues his journey, and as the bus rides through the picturesque roads of Ladakh towards his final destination, Rohit witnesses something truly gratifying that changes his mind and sets him towards another destination. The film ends with a surprise element. While the story was conceptualized by OnePlus, the … Continue reading ‘The Journey’ led us to an award! The TiE Global Summit kick-started today at Taj Palace hotel, New Delhi. This summit, in corporation with leading agencies of the Government of India, 20+ TiE chapters from India, Singapore, Hong Kong, Australia and Dubai, and global venture capital funds happens to be one of the largest conferences for entrepreneurs anywhere in the world. This year, BoringBrands is digital partner of TiE Global Summit. TiE’s mission is to foster the spirit of entrepreneurship across the globe. The principle objective is focused on forming a platform to bring together aspirant entrepreneurs and industry leaders concerned in creating economic value to share transformational ideas. TiE’s apparition is to create a healthy ecosystem for entrepreneurs internationally, by providing effective inter-connectivity between their members across chapters. Being one of the largest global entrepreneurial networks, TiE is a prevailing podium across global business ecosystem. The institution is committed to produce and deliver value to their partners, and works towards guaranteeing that all members accomplish their business objectives. Here’s what industry stalwarts and TiE members had to say about the institution: Deep Kalra, Founder and Group CEO at MakeMyTrip.com and Ex-President, TiE Delhi NCR – “I have been associated with TiE Delhi NCR for quite some … Continue reading TiE Global Summit 2016 Founder of Applyifi.com and The Hub of Startups, Prajakt Raut has gathered another feather on his hat, and this time as an author. His debutant book – Starting Up & Fund Raising launched yesterday in Bangalore by Sharad Sharma highlights insights to help first-time entrepreneurs become better prepared for business and fund raising. Here’s all you need to know about the book. How would you describe yourself to your readers? I am an entrepreneur and an entrepreneurship evangelist. My mission is to enable and assist 100,000 entrepreneurs in my lifetime. I am deeply immersed in the startup eco-system in India, having previously been the Asia Director of TiE (2004-2007), and later the head of operations of Indian Angel Network. Why did you plan to write this book? There are now more ways than ever for startups to find and connect with investors, through in-person events and online deal-closure platforms, but this also means that investors are seeing more companies than ever before; it is important for entrepreneurs to catch their attention as they may only have one chance to make a good first impression. Many startups start reaching out to investors before they know how to make a sound and … Continue reading Starting Up & Fund Raising by Prajakt Raut In a short period of time, Forus Health has established itself as a leading medical device company in the Opthalmology space in India. With innovative products relevant for all markets, Forus is gradually spreading its wings and how. The company has established its first wholly-owned subsidiary in California to spread its healing touch in the US. They have also hired industry veterans from Johnson & Johnson to head their efforts in the new market. BoringBrands is glad to be partnering Forus in their noble endeavour. Over the past decade, mobile and its apps have disrupted and transformed many industries, wellness being one of them. The interest in fitness has found a new life through tech disruption. However, accessibility to fitness has always been a problem. Book Your Game (BYG) stepped in to disrupt this space through a model that helps consumers keep fit, even on-the- go. Since its inception in February 2016, BYG has had more than 15,000 active users across five cities and 30,000 downloads, and has reported a growth rate of 35%. Capitalizing on this growth streak, BYG partnered with Paynimo, that intends to empower multi-mode online and mobile payments for BYG, and will provide convenient and safe digital payment experience. Learn more about how India’s biggest marketplace for fitness is upping its digital game. http://economictimes.indiatimes.com/small-biz/startups/paynimo- ties-up- with-book- your-game- to-encourage-cashless- payments/articleshow/55223808.cms BoringBrands feels proud to be associated with BYG in all their PR endeavours.