Anshul Sushil spills the beans on social media crisis for Exhchange4media

 19 Apr 2016  BoringBrands News

In an article for Exchange4media, Anshul talks about how, in times of a social media crisis, companies should focus on creating a brand, rather than focusing on getting ambassadors on board. He proposes to simply take an actor, do an online campaign and get over with it. Whatever the actor does after, will not damage the reputation of your brand, because they are no longer associated with your brand.

Read more about his interesting take on such crisis here.