Anshul Sushil gives his two cents on Ola’s recent controversial commercial

 03 May 2016  BoringBrands News

You must be familiar with Ola’s controversial ad that was pulled down because of its sexist undertones? In a detailed article published in Financial Express, Anshul shares his insights about branding and ad campaigns. He talks about the criteria of a good, impactful campaign, and stresses on first knowing the changing demography and personas before conceptualizing anything.

Read more about his take on branding here