From a small chawl in Kolkata to becoming a 500 crore entity, Abdos has indeed come a long way. Founded in 1967 and headquartered in New Delhi, Abdos is a leading diversified group of businesses. The group has 6 businesses including manufacturing, FMCG, trading and contract manufacturing. Through the 49 years of its existence, the group has grown astoundingly, and frequently received accolades in recognition of its high-quality standards.
With a vision to double revenues in three years and the ambition to leave a global mark, Abdos wanted to encourage employees to put in their best foot forward and walk the extra mile to help the company achieve targets. We chose to tell them – YES YOU CAN!
As soon as the project was on-board, BoringBrands started working on a multitude of things, including internal timelines and discussions. Since the event flow carried a lot of video work, interviews were set up, videos were shot and designs were planned. The design and content team worked together on generating content and layouts for other collateral – posters, pamphlets and e-mails.
On July 9, 2016, with 80 attendees in tow, we started off with the most important annual event of Abdos. The proactiveness of the team and the determination to go an extra mile paid off and the event was declared a success. Yes, we did!